Following her passion and creative DNA, VERONICA has built a creative studio in 2010: design, digital marketing and events for luxury brands.
The multi-purpose entrepreneurship of the studio, which leaded to the launch of VERONICA GAUTSCHI in 2017, a bags brand based on modern and minimalist lines.
Great ideas often reveal themselves at night… especially when the atmosphere is charged with the enticing allure of artistic creation.
It was during such a dark, electric night that VERONICA had an epiphany. Inspired by the collective magic of an all-female environment, her vision was revealed: she would create timeless accessories. Not sophisticated, pretentious bags that weigh you down, though.
From a women by women, thinking about everyday life, more than ever it is important to feel confident, beautiful and unique.
“Women are under tremendous pressure and waste time constantly wondering how they look, rather than finding and loving their true selves”.
The expression of the collection does not only promote a positive attitude towards women’s bodies, but also and foremost calls for absolute freedom of thought.
ETHIC WORK AND SOCIAL RESPONSIBILITY
Socially responsible, VERONICA strives to enforce strong work ethic at every level: reduce use of plastic and paper and continuous research for materials from sustainable management to save water consumption, energy and emissions.
Her production process is slow, sustainable and ethical. She works with the finest artisans between Italy, France and Switzerland with limited series production.
The bags are produced in the heart of Florence, in high-quality nappa and Saffiano leather.
VERONICA’s designs are characterised by clear outlines and fine details, a perfect blend of aesthetic fulfilment and functionality – a powerful statement for today’s women.
The detachable band in the middle of the bag can be worn as a bracelet. Smart.
Her designs are infused with international influences. She has travelled all over the globe, propelled by an insatiable wanderlust that has taken her across the world’s greatest metropolises, drawing inspiration from the art and architecture of urban wonders such as Tokyo, Singapore, and New York. Her current collection is characterised by a French vibe and is the result of a collective effort which brought together the work of talented women.